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Thursday, October 8, 2026
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The musician gives his £25k prize cash award to grassroots live spaces

Sam Fender receiving Mercury Prize in Newcastle
The musician won the Mercury Prize last month in his hometown

The star has handed over the complete sum of his £25k award winnings to the MVT, which operates to protect the UK's grassroots concert spaces.

Fender was awarded the award on October 16 as his latest record People Watching was declared the best record of the previous year.

He has chosen to hand the money over to the Music Venues Trust, in appreciation of the crucial part small stages played in his early career.

"I personally couldn't be pursuing this success if it weren't for all the gigs I performed around the region, and beyond, when I was beginning," stated Fender. "These venues are renowned, but they are in difficulty."

Since the start of 2023, over 150 of these venues have shut down – roughly 16 percent of the entire UK sector.

In the last year, major artists like Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all backed the Music Venues Trust in its initiatives to help venues survive, by adding a small levy to their ticket prices, which supports independent venues.

Sam Fender also participated, raising more than £100,000 on his live tour to assist thirty-eight local spots across the UK.

The money helped locations that were facing potential shutdown due to issues arising from floods, fire incidents and personal losses, as well as regulatory hurdles, court cases and sound issues.

Other venues obtained monetary aid in modernizing amenities and technical equipment that helped musicians and concertgoers.

"The concept that money from performances in big venues helps the smaller venues, where it kicks off for performers like me, is just sensible," the star has stated.

The band Pulp performing
The group are among the artists who contributed their Mercury Prize funds to non-profits

Fender is not the first artist to contribute his award funds to good deeds.

In they won the prize in the year 1996 for their album the album, frontman Jarvis Cocker declared that the band would give their cash to the charity War Child.

In 2002, rapper and singer she shared her prize among a few organizations, such as the children's charity and a Sickle Cell charity.

"I also contributed a thousand pounds to the center, to their classes, because I practiced gymnastics when I was younger and they required updated gear," the artist shared with outlets.

Two years ago, Ezra Collective gave their funds to the local youth club that developed their group, in addition to other grassroots music organisations.

Also the 1994 recipients the group gave their award to a multiple sclerosis charity after a acquaintance was found to have the condition.

"Receiving the award was sufficient," said vocalist the singer. "The prize was the cherry on top but we didn't need the cherry, because we had the cake. So our success affected another person's life."

Recently, the trust announced it had protected several small stages in that region, by transferring them to local control.

One venue in Southampton and the other in Bristol were purchased under the Own Our Venues scheme, which is backed by the arts council and music fans who acquire "shares" in the buildings.

Written by

Jamie Williams

A digital strategist with over a decade of experience in tech consulting, passionate about helping businesses leverage emerging technologies.

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